Ethnographic Research
Young Adults with Autism + Target’s mission to help all families discover the joy of everyday life
December 2019
As part of a team of four, I researched 1) a sub-group of the under-banked population and 2) how our corporate sponsor, Target, could better serve them. We chose to work with neurodivergent youth, specifically in the transition age after high school. After conducting ethnographic research, we came to five core design principles and concepts that explore potential solution spaces.
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Make mobile financial tools tangible to facilitate a visceral and intuitive response to spending money
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Highlight discounts on everyday necessities to enable all individuals (regardless of SES) to access the joy of finding an unexpected deal
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Provide in-store navigation to help all guests easily find their items
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Implement real-time budgeting to ensure guests only overspend when they want to.
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Implement interactive activities to create a social connection in a traditionally commercial environment.